Melumé Skinscience UA

Melumé Skinscience is a German skincare brand out of Düsseldorf. The line is built around its own GMOD complex, which pairs peptides with plant-derived actives

The brand plays in cosmeceuticals, and there the buyer doesn't come for a beautiful jar. They come for a specific active and a specific result, and they decide with their head, not their eye

By the time we started, Melumé already ran a European store: English, German and Italian, prices in euro, shipping to thirty countries

Ukraine was formally on that list. You could order from Germany as it was, in English and in euro. But formal availability is not the same thing as sales

I was brought in to take the brand into the Ukrainian market for real

Not a language switcher on top of the European site, but a separate store

Its own domain, its own theme, hryvnia prices, Nova Poshta, local payment methods, Ukrainian content. The European store stayed untouched and kept working for its thirty countries

The theme is built on a Focal base and customized for the brand, with development in a separate branch. That way the theme base keeps updating and the customizations don't get lost

The main work in this project is not the design, but how the catalog is put together

28 products are gathered into 26 collections, and those collections run along three axes at once

By concernPigmentation, wrinkles, dryness, dull skin, clogged pores and breakouts

By active ingredientRetinol, vitamin C, hyaluronic acid, niacinamide, peptides, AHA and BHA acids

By formatSerums, creams, travel sizes, sets, free samples

Free samples and travel sizes are pulled out separately. This is a first-purchase instrument: a person tries a 10 or 20 ml format before committing to a full volume that costs several thousand hryvnia

Formats and miniatures

For a brand that sells on its formulation, content is not an add-on to the store but part of the product

Ingredient libraryA separate section breaking down the actives the line relies on. In this segment it is the strongest trust argument there is, and most cosmetics stores don't make it

PressMentions of the brand in the media, social proof for those seeing it for the first time

FAQ, shipping and returns, legal pagesThey clear objections before those turn into a reason not to buy

Reviews are collected through Judge.me

The Ukrainian buyer got a store in their own language, with hryvnia prices and Nova Poshta delivery instead of an English-language showcase with euro prices and European logistics

The European store was not touched along the way: it still works for its thirty countries, and no Ukraine-specific decision required reconfiguring it